The Infinite Monkey Theorem
The Infinite Monkey Theorem (IMT) is Hard Knoch PR’s longest-running client as we’ve had the pleasure of representing the urban winery for over six years. This women-run-and-operated winery, located in the heart of RiNo, makes wine that is mountain grown and city made and is a leader in the industry.
During our years representing IMT, we have coordinated brand partnerships with like-minded businesses, toured the winery with traveling media during Harvest, supported the brand during COVID (including communication around the closing of the Austin location), hosted a fundraiser for Planned Parenthood that raised 10k in just two hours, and popped multiple bottles of bubbly with media on both a local and national level.
Impressions on social media have increased by 94%, engagement by 33% and audience by 23%. On the PR side, our media outreach has garnered over 249 press hits resulting in 903+ million impressions including Well + Good, Wine Enthusiast, Men’s Journal, Forbes, The Denver Post, VinePair, (and in a past life, a TODAY Show segment for Small Business Saturday with the brand at The Denver Zoo).
Local and National Press Coverage including
249 press hits
6 years as client
903+ million media impressions
Increased:
social impressions by 94%
engagement by 33%
video views by 99%
audience by 23% (currently at 38k)
