The Beer Spa

The Beer Spa is Denver’s day spa meets taproom concept that features beer bath hydrotherapy utilizing malt & hops from local breweries that coincide with what's on tap in the taproom (+ full-spectrum infrared saunas and zero-gravity massage chairs). From the minute we met Jessica and Damien and heard their incredible entrepreneurial story (they quit their corporate jobs in NYC to travel around to 14 different countries, looking for inspiration for a concept which ultimately led to the opening of The Beer Spa in February 2021) over beers during the summer of 2021, we’ve been huge fans of The Beer Spa (it’s definitely where you can find the team unwinding). 

As their PR and Social Media partner, we created The Beer Spa’s Brand Ambassador Program to increase brand awareness and target new customers and have hosted 36 influencers resulting in over 340k impressions. The Spa’s social media overall has increased impressions by 95%, engagement by 58%, and audience by 71%. We’ve hosted 40 media from around the world and secured coverage that has resulted in 69 press hits totaling 473+ million impressions including Forbes, Conde Nast Traveler,Sunset, Men’s Journal, The Wall Street Journal, and inclusion on TIME’s World’s Best List 2021.